Mastering IT-driven sales strategies is now a necessity for companies aiming to thrive in international markets. The rapid advancement in technology has transformed the landscape of global commerce, presenting new opportunities and challenges.
“Embracing technology is key to global reach,” states Diego Jerez, who is an expert in
“Utilizing IT solutions, from cloud computing to data analytics, is essential to engage customers worldwide.”
Jerez, is renowned for his blend of soft skills and IT proficiency, particularly in international business development. With a career that stretches across the United States, Spain, Peru, Chile, and Central America, Jerez excels in creating global market connections.
He says in e-commerce, digital platforms enable worldwide product sales, making e-commerce a dominant force in global sales.
And even more importantly, understanding diverse market dynamics is crucial: “Data analytics is vital in tailoring strategies to each market’s specific needs,” Jerez notes.
Jerez has vast experience in how essential this approach is in today’s workplace. In his role as the U.S. Country Manager for Option, he has been pivotal in driving the company’s IT projects, significantly contributing to Miami’s evolution into a technology hub.
His tenure at Fundación Independízate involved critical market research in Chile’s tech industry, guiding the foundation in supporting entrepreneurs to actualize their business visions.
Jerez’s efforts in expanding Zenta Group’s influence across multiple regions, including Central America,, Canada, and Europe, highlight his ability to navigate diverse business environments. Similarly, at Euromonitor International, he adeptly managed relationships within the banking and consulting sectors across Latin America.
He says personalization has become the new mantra in sales. “Advanced IT tools like AI enable effective personalization in marketing and sales strategies,” explains Jerez.
“Personalized marketing campaigns use customer data for customized messages, enhancing engagement and conversion likelihood.”
He also values the importance of using technology to overcome cultural and language barriers as vital: “Translation tools and AI-powered communication platforms, can help navigate any differences,” Jerez says.
“I have had a very personal journey when it comes to the importance of understanding language. I had to learn English through immersion in lectures and classes, which was a foundational step in my career. It taught me the importance of adaptability and self-motivation in professional growth. AI tools would have made that much easier!”
Jerez, who has a Bachelor’s degree in Business Administration from Universidad de los Andes (CL), adds the role of social media in sales cannot be underestimated: “Platforms like Facebook and Instagram offer businesses a way to connect globally, making them efficient tools for expanding into new markets,” he says.
“They also provide insights into customer preferences and market trends.”
E-commerce platforms like Amazon and Alibaba have simplified entering international markets, offering infrastructure for sales, logistics, and customer service. “These platforms allow businesses to scale up quickly,” Jerez adds.
However, technology presents challenges like cybersecurity and compliance with international regulations. “Businesses must protect their data and comply with laws like GDPR in Europe,” Jerez cautions.
Looking to the future, Jerez believes businesses must stay updated with evolving technology. “Continuous learning and adaptation are crucial,” he asserts. “The digital frontier offers substantial rewards for those willing to embrace its challenges.”
At the heart of Jerez’s professional ethos in this arena is the belief in continual learning and adaptation. His approach to business development is characterized by innovation, efficiency, and a deep understanding of market dynamics.
He concludes: “I firmly believe in the power of knowledge, especially in the ever-changing IT landscape. Staying informed and updated is not just a professional requirement but a personal commitment to excellence. Only then can you stay one step ahead.”
Osses, who is a Commercial Engineer and Entrepreneur in the Creative Economy says: “When I thought about opening a new market, as is the case of opening La Familia in Peru, I appointed Diego to lead that process because he understands the desire of wanting to build something new and different in the world.
“He works in a transparent manner and understands the importance of absorbing the culture and ethics of a new location.”
Osses adds: “Diego traveled constantly to Lima, to generate and correct the planning of the business strategy that we wanted to implement. He is a resilient person and understood the challenge of opening my company operations in another country and seeking profitability in another market.”